In today’s disruptive business environment, companies need to keep on top of innovation.
Innovation Requires Transformation
Innovation, however, often requires transformation within either a section of, or, indeed, a business as a whole.
The concept of transforming your business to adapt to new ways of working and new product offerings can seem overwhelming. In addition to the practical implications, you are shaking the very ground on which your employees stand.
Leading Transformation – The Right Way
Business transformation requires great deal of commitment and energy. You are setting yourself the task of re-shaping your business whilst continuing to run it on a day-to-day basis.
So, how is it possible to drum up the excitement, commitment and energy levels required within your staff to make a transformation a success on every level?
1. Ensure you have a strong leadership team
Whether that’s just yourself, or a number of key staff members who are assisting you in leading the transformation, you need to ensure that every member is dedicated and committed to modelling the right approach to transformation
2. Take a personal approach
Whether you choose to include experiences and anecdotes for your own life to help inspire your staff, or adopt an open door policy to questions and debates, you need to ensure your employees understand you value their opinions and input within the process. This can come in the form of visibly and vocally presenting the transformation vision to the business as a whole and then inviting each staff member to inject it with their own personal meaning. The goal is to help everyone understand why, how and the benefit they will gain from the transformation.
3. Consider transforming yourself
Review the way you work, your approach to communication and challenges and change them to fit into the new company vision. If people can see you actively transforming your outlook, habits and pulling up your sleeves to enhance the business transformation, they will be more likely to adopt the transformation at a personal level themselves.
4. Highlight successes
The most powerful way to maintain velocity and enthusiasm with a business transformation is to highlight successes along the way.
Sharing wins, progression and news not only makes employees feel involved, but emphasizing the positive has been proven to inspire a collective desire to succeed.
Each business transformation is different. Each leader is different. As such, there are no one-size-fits-all models to guarantee momentum and commitment within every company. It is possible, however, to take the above principle and mould them into a fit for your circumstance. To inspire your employees on a level that it right for them through your own behavior and generate the energy to achieve a successful transformation.
Stephen J. Wright
Digital Transformation Advisor