Digitizing The Customer Journey by Stephen J. Wright

The book emphasis the need for companies to convert and integrate all their customer service and marketing data into a system that is optimized for an excellent user experience. In today’s times, any business that wants to compete will have to consider the advanced technologies available and implement them as soon as possible, or be left behind!

You will get the answers to the following questions:
✔ What are some of the ways technology has brought change to the economy?
✔ What is a customer journey?
✔ What are the three most important processes in every business?
✔ Why is a business that has digitized its processes likely to do better than one that hasn’t?
✔ What are the best ways you can use technology to digitize the customer journey?